The global alternative data market exhibited strong growth during 2015-2020. Alternative data refers to non-traditional data indicative of the future performance of an enterprise. It uses data sources, such as company filings, broker forecasts, e-commerce websites, public records, social media, web traffic, sensors and satellites. It enables the investors to obtain more accurate, faster and granular insights and metrics regarding the enterprise’s performance. These insights are also crucial for market outperformance, buy-side entities, funds and unit trusts to actively build fundamental investment models. As a result, it finds extensive applications across various industries, including automotive, banking, financial services and insurance (BFSI), energy, information technology (IT) and telecommunications.