How to Use Text Analysis for Healthcare Reputation Management?

The healthcare industry is widely regarded as a place to improve one’s health. Patients, on the other hand, seek hospital and physician reviews in order to find the best hospital. In fact, 9 out of 10 patients read online reviews, and some even choose a hospital or physician beyond their insurance coverage for the best care possible.

While hospitals are health-enhancing institutions, they are also businesses whose first priority is to get more customers (patients). Online reviews now play a prominent role in decision-making and are a highly regarded source for information by consumers.

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