STRATEGIC THINKING IN BUSINESS

STRATEGIC THINKING IN BUSINESS
In the year 2012, we saw the world’s leading camera company “KODAK” get pinned down by its competitors. There were plenty of reasons to justify the fall of Kodak in the digital camera and photo frame segment from dominance; one of them was “Poor Strategic Planning and Execution”. More than the strategic planning, it was lack of “Strategic Thinking in Business Planning” that led to the collapse.