The Death of Old-School SEO: AI’s Rise in Search Domination

For many years, SEO strategies were built on a foundation of practices that seemed to work well enough—keyword repetition, link accumulation, and a set formula for on-page tweaks. Yet as search engines have grown more sophisticated, these methods are losing their effectiveness. Recent updates in search algorithms, influenced by artificial intelligence, have reshaped how search results are determined. In this article, we’ll explore the decline of traditional SEO techniques and examine how AI is steering the future of search, supported by recent statistics and practical examples.