Throwing money on ads doesn’t build brand loyalty: Kanupriya Mundhra, Co-founder, Aastey
In an exclusive interview with Apparel Resources, Kanupriya Mundhra, Co-founder of Aastey shares about her engaging journey with the brand, its astute focus on sustainability with around 95 per cent of collections being made from recycled materials and her strategies for success.
"True connection comes from delivering consistent value and building meaningful relationships," says Kanupriya Mundhra, Co-founder of Aastey, a sustainable athleisure brand designed for women. Apparel retail business news highlights such brands that prioritize sustainability and authenticity.